For fourth year running we will be sponsoring TV commentary of the Formula 1 Grand Prix - including trails, qualifying events and race. We have enjoyed a great return on our decision to invest in this event and be present at all appointments. We will run 3 commercials for a total of 57, with an additional 152 on Sundays, totalling 209 over the entire period. 
It all begins on the 12th March in Bahrain and ends on 22nd October in Brazil. This long television coverage will bring with it huge collective audiences, with over 400 million contacts in Italy.