PROGRAMMING OF NEW COMMERCIALS

As well as these two great sporting events in 2006 we have added a SCRIGNO TV advertising campaign, targeting RAI during the winter games from the 10th to 26th February and concentrated on Mediaset channels from 13th to 26th March.

In the latter period, we will also run commercials during programmes and at times linked to important programmes for TV audiences. We will appear at interesting times for audiences (such as Controcampo, Sunday afternoons and evenings, during Canale 5 news, during the evenings on Canale 5, at prime time on Italia 1, during the evening and the news on Rete 4, during films and Studio Aperto) with a combination of commercials during daytime TV, at popular times for those “in charge of buying” and with morning viewers.