SCRIGNO TV BROADCAST

The new Scrigno TV broadcast is a huge surprise, in keeping with the trade name, the company name and the importance we have always placed on Scrigno’s impact on interior architecture and contemporary living. It is an entirely virtual message. The characters and settings do not exist, they are not real but have been generated thanks to the most advanced digital graphics. To all intents and purposes, they are virtual.

After all, we only need to look at what is going on around us to realise that virtual things are now everywhere and just as important as those that are real. So much so that we can safely equate that virtual is real. For example, at the cinema, but not only, there are fantasy films such as Matrix or Lord of the Rings. Even more traditional-style films often use settings or landscapes that seem real but are merely virtual, generated, something that occurs increasingly for characters and leading figures too. And, thanks to Internet, all things virtual are continuing to grow. On TV, in video games, in entertainment, on video clips…. We could go on forever! 

Have we merely succumbed to the latest trend? Not exactly, although advertising does rely on the fashion phenomenon, we have interpreted a trend that is happening and certainly not ephemeral. In this way, we are modern, current, and up-to-date.

But that’s not all. We are above all, more effective. That’s why we chose the virtual world. On the one hand, audiences are beginning to accept the positive image of the virtual world. On the other, it means it is possible to create images, situations and settings that correspond exactly to the intentions of the message. Expressing the surprise and the magical qualities that Scrigno brings a home, with its mixture of images and sounds, its shots and sequences becomes even more effective thanks to virtual images.

In our new commercials, a women opens a Scrigno Base Doppio with a Flyer door and enters a room that begins to take shape and furnish itself as she walks through it, interacting with the people present. She then opens a Scrigno Base Doppio Altair and the same thing happens, as it does with a Base Singolo with Pleiadi door. Here, she reaches a Scrigno Magico Doppio window, opens it and the external setting, which is initially non-existent, begins to take shape, thus completing the magical effect that accompanies the entire commercial.