THE ADVERTISING CAMPAIGN

The approach adopted by the 2006 advertising campaign links it to the 2005 campaign and the recent advertising history of the SCRIGNO brand in general. Even the research on communication carried out in 2005 confirmed:

• the level of awareness of the brand
• identification of the solutions offered by SCRIGNO
• its acknowledged position as leader and the prestige associated with SCRIGNO.

Therefore, in light of the results achieved, in 2006 we intend to use advertising that:

• focuses on the entire SCRIGNO world: customers, designers and companies, using targeted messages for each sector
• underlines the importance of SCRIGNO authorised dealers
• represents and diffuses SCRIGNO’s position on the market and its leadership
• increases awareness of SCRIGNO solutions with particular focus on new products
• presents the SCRIGNO Gold frame
• develops image coordination