THE SCRIGNO PAY OFF
In advertising, the technical term pay off is the phrase that accompanies company trade names and products
In terms of communication, this phrase is extremely important as it aims to remind the public of the lasting commitment the trade name makes to its target customers. It therefore, appears for a considerable amount of time and is only changed when signification changes occur in the life of the company or the reality that surrounds it or to focus better on the concept being communicated.
In recent years, Scrigno adopted the pay off “Nuovi spazi per nuove libertà” (New spaces for new freedom) in 1998 and “La tua prima porta scorrevole” (Your first sliding door) in 2002. Both these pay offs aim to focus on Scrigno’s leadership, emphasising its production as well as the effect Scrigno products have on personal living choices.
In the meantime, the company has grown and the product lines and range of options have expanded even further. Scrigno produces sliding systems but also sliding doors that match them perfectly, as well as both sliding and swing design doors (Unique) and solutions for exteriors. This has come about thanks to market demand that has moved the company in this direction, with a marked increase in the request for tailor made solutions.
Therefore the pay off also has to evolve, in order to correspond to what Scrigno does and how the public sees it.
This has lead to new pay off “La casa è magica con Scrigno” (A home is magical with Scrigno). This new leadership declaration promises customers an important effect that only the solutions offered by Scringo can bring to residential interiors and all other spaces. SCRIGNO products are synonymous of surprise, something magical waiting to be discovered and Scrigno wants to share this unique touch, which creates new living emotions, with its public.
In terms of communication, this phrase is extremely important as it aims to remind the public of the lasting commitment the trade name makes to its target customers. It therefore, appears for a considerable amount of time and is only changed when signification changes occur in the life of the company or the reality that surrounds it or to focus better on the concept being communicated.
In recent years, Scrigno adopted the pay off “Nuovi spazi per nuove libertà” (New spaces for new freedom) in 1998 and “La tua prima porta scorrevole” (Your first sliding door) in 2002. Both these pay offs aim to focus on Scrigno’s leadership, emphasising its production as well as the effect Scrigno products have on personal living choices.
In the meantime, the company has grown and the product lines and range of options have expanded even further. Scrigno produces sliding systems but also sliding doors that match them perfectly, as well as both sliding and swing design doors (Unique) and solutions for exteriors. This has come about thanks to market demand that has moved the company in this direction, with a marked increase in the request for tailor made solutions.
Therefore the pay off also has to evolve, in order to correspond to what Scrigno does and how the public sees it.
This has lead to new pay off “La casa è magica con Scrigno” (A home is magical with Scrigno). This new leadership declaration promises customers an important effect that only the solutions offered by Scringo can bring to residential interiors and all other spaces. SCRIGNO products are synonymous of surprise, something magical waiting to be discovered and Scrigno wants to share this unique touch, which creates new living emotions, with its public.
2005 Copyright Scrigno. All rights reserved.
