TV ADVERTISING: WE INVEST MORE
To offer television audiences even more information on SCRIGNO, its authorised dealers and the products and solutions available we will run two really strong TV adverts. At around the same time as the start of the Formula 1 World Championships, the TV commercials and the 2006 edition of SaieDue, Scrigno will also appear in the popular TV programme
- Chi vuol essere Milionario
- from 13th to 18th March with 6 TV adverts starring Gerry Scotti. 120” TV adverts…
Compared to last year, thanks to the combination of winter Olympics and programmes presented by Gerry Scotti we will increase our TV adverts from 20 to 27 minutes. In other words, almost 35% more TV advertising time, highlighting how SCRIGNO is targeting a significant use of these effective means of communication to increase both information on its products and corporate image. 
This will lead to greater product visibility, as well as more visibility for new Scrigno ideas, awareness of the presence throughout Italy of authorised dealers, the free phone number and the website that can be checked for further information and contact details.
