TELEVISION ADVERTISING

TV advertising focuses on a combination of

• planning of TV commercials
• TV advertising
• Formula 1 sponsorship

Over time, these actions combine to achieve maximum effectiveness. Once again, Scrigno will appear on all Italian television channels.

Winter Olympic Games Torino 2006: the great event!

From 10th to 26th February the attention of all winter sports enthusiasts - a sector that is growing rapidly in Italy and one that is extremely interesting for SCRIGNO if we consider various factors such as age, income and profession; 

• will be concentrated on this extraordinary event.

There is great anticipation for all the top skiing, cross-country skiing and ice skating champions.

SCRIGNO will be there. During the opening ceremony of the games we will air an initial 90” TV advert and the same will occur during the closing ceremony. Throughout the games, commercials will run during the bulletins that update viewers on the events.